Focus {01}
AI for commerce
What if every product page wrote, tested and improved itself?
Why it matters
Most online stores write product pages by hand, test almost nothing and guess at what sells. AI can do a lot of that work, but only when it knows the store, the shopper and how South Africans actually search and speak.
What we want to testQuestions for the lab.
- 01
Can AI write product pages that sell as well as a good copywriter, in the store’s own voice?
- 02
Can a small store run tests all year round without a data team?
- 03
Will South African shoppers use an AI shopping assistant, and in which languages?
Open problemsWorth a company?
- 01
Product data is messy: missing sizes, thin descriptions and photos that don’t show the product.
Pitch a fix - 02
Store search doesn’t understand how people ask for things, so shoppers leave with nothing.
Pitch a fix - 03
Small teams know they should test pages but never have the time to set a test up.
Pitch a fix
Got a commerce problem worth a company? We want to hear it.
A few lines is enough: the problem, who has it and why now.