Focus {02}
Checkout & payments
Why does paying still lose one shopper in every few?
Why it matters
Every step between “add to cart” and “paid” costs shoppers: long forms, delivery costs shown too late, card payments that fail at the bank and one-time PINs that never arrive. Each fix is small. Together they decide whether a store makes money.
What we want to testQuestions for the lab.
- 01
Does showing the delivery cost on the product page lift completed orders?
- 02
Can one saved checkout work across many small stores, the way it does on big platforms?
- 03
How many failed card payments could be saved by offering a second way to pay on the spot?
Open problemsWorth a company?
- 01
Card payments fail at the verification step and the shopper never comes back.
Pitch a fix - 02
EFT and pay-by-bank orders take hours to confirm, so stock and dispatch wait.
Pitch a fix - 03
Cash on delivery still matters to many shoppers, and it’s risky and costly for stores.
Pitch a fix
Got a commerce problem worth a company? We want to hear it.
A few lines is enough: the problem, who has it and why now.