Two minutes. Twelve questions.

How ready is your idea?

Score your idea against the four gates every venture passes in our studio. It’s a self-check, not a decision: it shows where your evidence is strong and what to prove next. Nothing is sent anywhere unless you attach it to a pitch.

01ResearchGateA real problem that real merchants feel.

I’ve spoken to at least ten people who have this problem.

They already spend time or money working around it.

I can say who has it, in one sentence.

02PrototypeGatePeople use it without being asked twice.

Something exists that people can use, even if it’s rough.

People have used it more than once without being asked.

I know which part they value most.

03PilotGateIt pays: revenue, retention or cost saved.

It’s running with real customers, real money or real stock.

I track one number that shows whether it’s working.

Someone has paid, renewed or saved money because of it.

04Spin outGateA reason to exist on its own.

It could be a company on its own, not a feature of something else.

I know who would run it full time.

There’s a clear way it makes money as it grows.

QuestionsGood to know.

  • No. It’s a self-check to help you see your own evidence. We read every pitch, whatever the score.

  • It stays in your browser for this visit. It only reaches us if you choose to attach it to a pitch.

Got a commerce problem worth a company? We want to hear it.

A few lines is enough: the problem, who has it and why now.

Pitch us