Ventures we build
From proof to company.
When an experiment proves itself, the Studio turns it into a business: brand, product, go-to-market and a team to run it. Artive brings the creative commerce muscle. Founders bring the obsession.
What founders getThe whole Artive bench.
- 01
Brand and product
Naming, identity, the product itself and the first version of the story, from the team behind Artive Commerce.
- 02
Engineering
Stores, apps, integrations and data, built to be tested quickly and grown properly.
- 03
Go-to-market and growth
Launch, content, paid media, social and conversion, the work Artive does for commerce brands every day.
- 04
Founders and operators
Help finding the people to run it, and a group that has built and run commerce businesses before.
Who we look forObsessed, not polished.
- 01
You’ve lived the problem
You’ve worked in it, sold into it or suffered from it. You know the people who have it by name.
- 02
You’ve started
Conversations, a spreadsheet, a prototype, a first sale. Anything that shows you’ll do the work without us.
- 03
You want to build here
The problem is South African, or starts here. We know this market, and that’s where we’re most useful.
How it worksPitch to partnership.
Pitch
Tell us the problem, who has it and why you. The venture scorecard helps you get it straight first.
Call
If it fits our focus, we set up a call to go through it together.
Test
We agree the first gate and the smallest test that would pass it, and run it together.
Decide
If it passes, we agree how the venture is set up with you. If it doesn’t, you keep what we learned.
How ideas grow upFour stages. Four gates.
Research
Talk to merchants and shoppers, dig into the data and size the problem.
GateA real problem that real merchants feel.
Prototype
Build the smallest thing that works and put it in front of people.
GatePeople use it without being asked twice.
Pilot
Run it live with real stores, real money and real numbers.
GateIt pays: revenue, retention or cost saved.
Spin out
Give it a brand, a team and a plan of its own, backed by the group.
GateA reason to exist on its own.
QuestionsGood to know.
No. We’re a studio. We back ventures mainly with our people: strategy, brand, product, engineering and growth. How each venture is set up is agreed with its founders.
No. An idea with evidence that people have the problem is enough to start a conversation. The venture scorecard shows what evidence helps most at each stage.
It stays yours. We’ll tell you, and where we can, we’ll say why.
Not here. Client work lives at Artive Commerce, our creative commerce agency. The Studio works on its own ventures and with founders.
Got a commerce problem worth a company? We want to hear it.
A few lines is enough: the problem, who has it and why now.