Focus {03}
Retail media
How does a local brand buy shelf space on a screen as easily as in a store?
Why it matters
Big retailers now sell advertising on their apps, websites and in-store screens. Smaller brands find it hard to buy, and smaller retailers have no easy way to sell it, even though their shoppers are just as valuable.
What we want to testQuestions for the lab.
- 01
Can a group of independent stores sell ad space together, as one network?
- 02
What would a self-serve way to book in-store screen time look like for a small brand?
- 03
Can we show that an ad sold a product, not only that someone saw it?
Open problemsWorth a company?
- 01
Retail media is mostly sold by the biggest retailers, on their terms and at their minimums.
Pitch a fix - 02
Brands pay for impressions but rarely see what sold in store as a result.
Pitch a fix - 03
Independent stores have screens, apps and loyal shoppers, and no way to earn from them.
Pitch a fix
Got a commerce problem worth a company? We want to hear it.
A few lines is enough: the problem, who has it and why now.